Filing Details

Accession Number:
0001209191-10-037970
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-07-09 13:00:00
Reporting Period:
2010-07-07
Filing Date:
2010-07-09
Accepted Time:
2010-07-09 16:04:20
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
109758 Arbitron Inc ARB Services-Engineering, Accounting, Research, Management (8700) 520278528
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1204016 A Richard Post 9705 Patuxent Woods Drive
Columbia MD 21046
Yes No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-07-07 3,000 $23.00 4,000 No 4 M Direct
Common Stock Disposition 2010-07-07 3,000 $25.28 1,000 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-Qualified Stock Option (right to buy) Disposition 2010-07-07 3,000 $0.00 3,000 $23.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
9,000 2011-03-30 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 12, 2010.
  2. The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $25.15 to $25.36, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
  3. The option, representing a right to purchase a total of 15,000 shares, became exercisable in three equal annual installments beginning on March 30, 2002, which was the first anniversary of the date on which the option was granted.