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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
932372	Orange 21 Inc.	ORNG	Ophthalmic Goods (3851)	330580186

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1216667	John Pound	2070 Las Palmas Drive Carlsbad CA 92011		Yes	No	Yes	No
1420405	Integrity Brands Fund, L.p.	89 Pinehurst Road Belmont MA 02478		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-05-21	923,983	$0.65	1,332,281	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Footnotes

The securities reported as directly beneficially owned by Integrity Brands Fund, L.P. may be deemed to be indirectly beneficially owned by John Pound. John Pound is the sole Managing Member of Integrity Brands Partners LLC, which is the sole General Partner of Integrity Brands Funds, L.P. Pursuant to Instruction 4(b)(iv) of Form 4, John Pound has elected to report as indirectly beneficially owned the entire number of securities owned by such limited partnership, however he disclaims beneficial ownership of any securities, and any proceeds thereof, that exceed his pecuniary interest therein.
John Pound, who is a Director of the Issuer, also directly beneficially owns 25,097 shares of Common Stock.