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Filing Details

Accession Number:: 0001179110-10-009287
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-05-25 13:00:00
Reporting Period:: 2010-05-25

Filing Date:: 2010-05-25
Accepted Time:: 2010-05-25 18:29:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
943431	Joshua Ruch	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1120545	Mark Leschly	C/O Rho Capital Partners, Inc. 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325379	Rho Ventures V Affiliates, Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325380	Rmv V, L.l.c.	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325383	Rho Ventures V, L.p.	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325385	Rho Capital Partners Llc	152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2010-05-25	2,374,758	$0.00	3,024,274	No	4	C	Indirect	See Footnote
Common Stock	Acquisiton	2010-05-25	307,692	$13.00	3,331,966	No	4	P	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	See Footnote
No	4	P	Indirect	See Footnote

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series D Preferred Stock	Acquisiton	2010-05-25	2,276,176	$0.00	2,374,758	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	C	Indirect

Footnotes

Reflects the automatic conversion of each share of Series D Preferred Stock into 1.0433 shares of Common Stock upon the closing of the issuer's initial public offering.
Consists of 2,183,085 shares held by Rho Ventures V, L.P. ("RV V") and 191,673 shares held by Rho Ventures V Affiliates, L.L.C. ("RV V Affiliates"). RMV V, L.L.C. ("RMV") is the general partner of RV V and the managing member of RV V Affiliates. Rho Capital Partners LLC ("RCP LLC") is the managing member of RMV. Each of RMV and RCP LLC disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that RMV or RCP LLC is the beneficial owner of such securities, except to the extent of its pecuniary interest therein. Mark Leschly and Joshua Ruch are managing members of RCP LLC. Each of Mark Leschly and Joshua Ruch disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities, except to the extent of his pecuniary interest therein.
RV V purchased 282,857 shares and RV V Affiliates purchased 24,835 shares. Each of RMV and RCP LLC disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that RMV or RCP LLC is the beneficial owner of such securities, except to the extent of its pecuniary interest therein. Each of Mark Leschly and Joshua Ruch disclaim beneficial ownership of the reportable securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities, except to the extent of his pecuniary interest therein.