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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1297845	R Daniel Fishback	One Franklin Parkway Building 910 San Mateo CA 94403	Chief Executive Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-04-15	28,008	$6.31	156,992	No	4	F	Direct
Common Stock	Disposition	2010-04-15	31,992	$6.25	125,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	F	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	18	Indirect	by Trust1
Common Stock	18	Indirect	by Trust2
Common Stock	316,089	Indirect	by Trust3

Footnotes

Shares withheld by DemandTec, Inc. to satisfy certain taxes payable in connection with the vesting of previously awarded restricted stock units.
Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 22, 2009.
Average sale price of $6.253 consists of the following blocks: 1400 shares were sold at $6.18 per share, 2992 at $6.19, 700 at $6.195, 2300 at $6.20, 2299 at $6.21, 1468 at $6.22, 1235 at $6.23, 200 at $6.235, 1398 at $6.24, 200 at $6.245, 3168 at $6.25, 832 at $6.26, 800 at $6.27, 200 at $6.275, 2000 at $6.28, 1600 at $6.29, 600 at $6.295, 3600 at $6.30, 3096 at $6.31, 200 at $6.32, and 1704 shares were sold at $6.33 per share.
Shares held by the Annie Fishback Separate Share Irrevocable Trust
Shares held by the Megan Fishback Separate Share Irrevocable Trust
Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees