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Filing Details

Accession Number:: 0001303990-10-000089
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-03-03 12:00:00
Reporting Period:: 2010-03-01

Filing Date:: 2010-03-03
Accepted Time:: 2010-03-03 18:17:45
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
316206	Starwood Hotel & Resorts Worldwide Inc	HOT	Hotels & Motels (7011)	521193298

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1444238	E Matthew Avril	Starwood Hotels &Amp; Resorts Worldwide, Inc 1111 Westchester Avenue White Plains NY 10604	President, Hotel Group	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2010-03-01	2,390	$38.70	133,356	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,000	$38.69	132,356	No	4	S	Direct
Common Stock	Disposition	2010-03-01	400	$38.68	131,956	No	4	S	Direct
Common Stock	Disposition	2010-03-01	2,110	$38.67	129,846	No	4	S	Direct
Common Stock	Disposition	2010-03-01	2,790	$38.66	127,056	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,692	$38.65	125,364	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,427	$38.64	123,937	No	4	S	Direct
Common Stock	Disposition	2010-03-01	4,263	$38.63	119,674	No	4	S	Direct
Common Stock	Disposition	2010-03-01	4,174	$38.62	115,500	No	4	S	Direct
Common Stock	Disposition	2010-03-01	3,063	$38.61	112,437	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,822	$38.60	110,615	No	4	S	Direct
Common Stock	Disposition	2010-03-01	215	$38.59	110,400	No	4	S	Direct
Common Stock	Disposition	2010-03-01	650	$38.58	109,750	No	4	S	Direct
Common Stock	Disposition	2010-03-01	111	$38.57	109,639	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,100	$38.55	108,539	No	4	S	Direct
Common Stock	Disposition	2010-03-01	200	$38.53	108,339	No	4	S	Direct
Common Stock	Disposition	2010-03-01	450	$38.52	107,889	No	4	S	Direct
Common Stock	Disposition	2010-03-01	150	$38.51	107,739	No	4	S	Direct
Common Stock	Disposition	2010-03-01	40	$38.50	107,699	No	4	S	Direct
Common Stock	Disposition	2010-03-01	722	$38.49	106,977	No	4	S	Direct
Common Stock	Disposition	2010-03-01	251	$38.48	106,726	No	4	S	Direct
Common Stock	Disposition	2010-03-01	50	$38.47	106,676	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,250	$38.46	105,426	No	4	S	Direct
Common Stock	Disposition	2010-03-01	400	$38.45	105,026	No	4	S	Direct
Common Stock	Disposition	2010-03-01	300	$38.44	104,726	No	4	S	Direct
Common Stock	Disposition	2010-03-01	100	$38.43	104,626	No	4	S	Direct
Common Stock	Disposition	2010-03-01	50	$38.42	104,576	No	4	S	Direct
Common Stock	Disposition	2010-03-01	2,450	$38.37	102,126	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Footnotes

The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 7, 2009.