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Filing Details

Accession Number:: 0001179110-10-004705
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-03-08 12:00:00
Reporting Period:: 2010-03-04

Filing Date:: 2010-03-08
Accepted Time:: 2010-03-08 17:13:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214606	H Jeffery Boyd	800 Connecticut Avenue Norwalk CT 06854	President And Ceo	Yes	Yes	No	No

Transaction Summary

Sold:	27,357 shares	Avg. Price: $233.38	Total Value: $6,384,516.83
Number of Shares After Transactions:	206,138 shares

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
2010 Performance Share Unit Grant	Acquisiton	2010-03-04	12,404	$0.00	12,404	No	4	A	Direct
Common Stock	Acquisiton	2010-03-05	66,000	$0.00	233,495	No	4	A	Direct
Common Stock	Disposition	2010-03-05	1,500	$231.76	231,995	No	4	S	Direct
Common Stock	Disposition	2010-03-05	15,900	$232.95	216,095	No	4	S	Direct
Common Stock	Disposition	2010-03-05	7,400	$233.97	208,695	No	4	S	Direct
Common Stock	Disposition	2010-03-05	2,359	$234.89	206,336	No	4	S	Direct
Common Stock	Disposition	2010-03-08	198	$239.84	206,138	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	A	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2008 Performance Share Units	18,038	Direct
Restricted Stock Units	27,828	Direct
Common Stock	166	Indirect	See Footnote

Footnotes

On March 4, 2010, Mr. Boyd was granted 12,404 priceline.com Incorporated (the "Company") performance share units, which represents the "target" number of performance share units. The exact number of shares to be issued to Mr. Boyd, which could be as many as three times the initial grant, or alternatively, no shares, will depend upon, among other things, the Company's financial performance. The shares, if any, will be issued on or about March 1, 2013 or earlier, in the event of, among other things, a termination of employment in certain circumstances.
On March 5, 2010, performance share units, which were originally issued on March 5, 2007, vested pursuant to their terms and upon the satisfaction of the applicable performance criteria resulting in the issuance of 66,000 shares of priceline.com common stock.
The shares were sold pursuant to a sales plan, dated August 22, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The shares were sold to pay the taxes associated with the vesting of the performance share units on March 5, 2010.
Represents the weighted average sales price. The range of prices received for the reported transactions were $231.42-$232.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions were $232.44-$233.40. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions were $233.44-$234.29. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions were $234.45-$235.32. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.
Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.