Filing Details
- Accession Number:
- 0001144204-10-017639
- Form Type:
- 4/A
- Zero Holdings:
- No
- Publication Time:
- 2010-03-31 13:00:00
- Reporting Period:
- 2010-03-14
- Filing Date:
- 2010-03-31
- Accepted Time:
- 2010-03-31 17:18:18
- Original Submission Date:
- 2010-03-31
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1401688 | Vitacost.com Inc. | VITC | Retail-Catalog & Mail-Order Houses (5961) | 371333024 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1472404 | Lawrence Pabst | C/O Vitacost.com, Inc. 5400 Broken Sound Blvd. Nw, #500 Boca Raton FL 33487 | Yes | No | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock | Acquisiton | 2010-03-16 | 26,000 | $0.16 | 289,710 | No | 4 | M | Direct | |
| Common Stock | Disposition | 2010-03-16 | 26,000 | $11.99 | 263,710 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | M | Direct | |
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Common Stock | Stock Option (Right to Buy) | Disposition | 2010-03-16 | 26,000 | $0.00 | 26,000 | $0.16 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 45,000 | 2001-12-31 | 2012-12-31 | No | 4 | M | Direct |
Reported Non-Derivative Holdings
| Sec. Name | Remaning Holdings | Nature of Ownership | Explanation |
|---|---|---|---|
| Common Stock | 280,000 | Indirect | Owned through Pabst Company Ltd. |
| Common Stock | 120,000 | Indirect | Owned through Trust of Lawrence Pabst 5/15/09 |
Footnotes
- The price reported in Column 4 is a weighted average price. Actual sales prices ranged from $11.65 to $12.1099 These shares were purchased in multiple transactions between 3/14/10 and 3/16/10. The reporting person will undertake to provide to Vitacost.com, Inc., any security holder of Vitacost.com, Inc., or the staff of the Securities and Exchange Commission, the number of shares sold at each separate price within the ranges set forth in this footnote (1) to this Form 4.
- These options were exercised in multiple transactions between 3/14/10 and 3/16/10. The reporting person undertakes to provide to Vitacost.com, Inc., any security holder of Vitacost.com, Inc., or the staff of the Securities and Exchange Commission, upon request, full information.
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