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Filing Details

Accession Number:
0001144204-10-017639
Form Type:
4/A
Zero Holdings:
No
Publication Time:
2010-03-31 13:00:00
Reporting Period:
2010-03-14
Filing Date:
2010-03-31
Accepted Time:
2010-03-31 17:18:18
Original Submission Date:
2010-03-31
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1401688 Vitacost.com Inc. VITC Retail-Catalog & Mail-Order Houses (5961) 371333024
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1472404 Lawrence Pabst C/o Vitacost.com, Inc.
5400 Broken Sound Blvd. Nw, #500
Boca Raton FL 33487
Yes No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-03-16 26,000 $0.16 289,710 No 4 M Direct
Common Stock Disposition 2010-03-16 26,000 $11.99 263,710 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Stock Option (Right to Buy) Disposition 2010-03-16 26,000 $0.00 26,000 $0.16
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
45,000 2001-12-31 2012-12-31 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 280,000 Indirect Owned through Pabst Company Ltd.
Common Stock 120,000 Indirect Owned through Trust of Lawrence Pabst 5/15/09
Footnotes
  1. The price reported in Column 4 is a weighted average price. Actual sales prices ranged from $11.65 to $12.1099 These shares were purchased in multiple transactions between 3/14/10 and 3/16/10. The reporting person will undertake to provide to Vitacost.com, Inc., any security holder of Vitacost.com, Inc., or the staff of the Securities and Exchange Commission, the number of shares sold at each separate price within the ranges set forth in this footnote (1) to this Form 4.
  2. These options were exercised in multiple transactions between 3/14/10 and 3/16/10. The reporting person undertakes to provide to Vitacost.com, Inc., any security holder of Vitacost.com, Inc., or the staff of the Securities and Exchange Commission, upon request, full information.