Filing Details

Accession Number:
0001179110-10-003748
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-02-25 12:00:00
Reporting Period:
2010-02-23
Filing Date:
2010-02-25
Accepted Time:
2010-02-25 16:13:35
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1075531 Priceline Com Inc PCLN Services-Business Services, Nec (7389) 061528493
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1214606 H Jeffery Boyd 800 Connecticut Avenue
Norwalk CT 06854
President And Ceo Yes Yes No No
Transaction Summary
Sold: 50,000 shares Avg. Price: $225.82 Total Value: $11,290,977.84
Number of Shares After Transactions: 167,495 shares
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-02-23 50,000 $18.78 217,495 No 4 M Direct
Common Stock Disposition 2010-02-23 13,787 $224.14 203,708 No 4 S Direct
Common Stock Disposition 2010-02-23 5,213 $224.82 198,495 No 4 S Direct
Common Stock Disposition 2010-02-23 10,400 $226.02 188,095 No 4 S Direct
Common Stock Disposition 2010-02-23 19,500 $227.05 168,595 No 4 S Direct
Common Stock Disposition 2010-02-23 1,100 $227.90 167,495 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Stock Options (right to buy) Disposition 2010-02-23 50,000 $0.00 50,000 $18.78
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 2014-02-06 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
2007 Performance Share Units 33,000 Direct
2008 Performance Share Units 18,038 Direct
Restricted Stock Units 27,828 Direct
Common Stock 166 Indirect See Footnote
Footnotes
  1. The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.
  2. Represents the weighted average sales price. The range of prices received for the reported transactions was $223.60-$224.59. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  3. Represents the weighted average sales price. The range of prices received for the reported transactions was $224.60-$225.31. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  4. Represents the weighted average sales price. The range of prices received for the reported transactions was $225.68-$226.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  5. Represents the weighted average sales price. The range of prices received for the reported transactions was $226.68-$227.59. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  6. Represents the weighted average sales price. The range of prices received for the reported transactions was $227.78-$228.35. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  7. Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
  8. Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
  9. Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.
  10. One-third of the shares vested on February 6, 2005, and the remainder vested pro-rata through February 6, 2007.