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Filing Details

Accession Number:: 0001181431-11-007302
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-02-03 12:00:00
Reporting Period:: 2011-01-31

Filing Date:: 2011-02-03
Accepted Time:: 2011-02-03 20:29:14
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
320193	Apple Inc	AAPL	Electronic Computers (3571)	942404110

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1496686	E Jeffrey Williams	1 Infinite Loop Cupertino CA 95014	Senior Vice President	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock (Espp)	Acquisiton	2011-01-31	95	$222.57	62,183	No	5	A	Direct
Common Stock	Acquisiton	2011-02-01	2,000	$46.57	64,183	No	4	M	Direct
Common Stock	Disposition	2011-02-01	2,000	$342.05	62,183	No	4	S	Direct
Common Stock	Disposition	2011-02-01	1,700	$342.73	60,483	No	4	S	Direct
Common Stock	Disposition	2011-02-01	6,145	$344.16	54,338	No	4	S	Direct
Common Stock	Disposition	2011-02-01	14,655	$345.10	39,683	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	5	A	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option	Disposition	2011-02-01	2,000	$0.00	2,000	$46.57

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
38,000		2012-08-30	No	4	M	Direct

Footnotes

The reporting person is voluntarily reporting the acquisition of shares of the issuer's common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP"), for the ESPP purchase period of August 2, 2010 through January 31, 2011. This transaction is also exempt under Rule 16b-3(c).
In accordance with the ESPP, these shares were purchased based on 85% of the closing price of the issuer's common stock on August 2, 2010.
These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 19, 2010.
This transaction was executed in multiple trades at prices ranging from $341.49 to $342.46; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.
This transaction was executed in multiple trades at prices ranging from $342.495 to $343.40; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.
This transaction was executed in multiple trades at prices ranging from $343.60 to $344.56; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.
This transaction was executed in multiple trades at prices ranging from $344.64 to $345.53; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.
This option was granted on August 30, 2005 and vested in 16 quarterly installments over the four-year period after the date on grant.