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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1341798	Ross Landsbaum	21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-10-17	20,583	$7.86	50,177	No	4	M	Direct
Common Stock	Disposition	2013-10-17	20,583	$12.50	29,594	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2013-10-17	20,583	$0.00	20,583	$7.86

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
31,417		2019-02-16	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 4, 2013.
The shares subject to this stock option vest according to the following schedule: 25% of the total number of shares vested on the first anniversary of the February 17, 2012 vesting start date and pro-rata monthly thereafter. This stock option will completely vest on the fourth anniversary of the vesting start date.