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Filing Details

Accession Number:
Form Type:
Zero Holdings:
Publication Time:
2013-05-29 13:49:33
Reporting Period:
Filing Date:
Accepted Time:
2013-05-29 13:49:33
SEC Url:
Form 4 Filing
Cik Name Symbol Sector (SIC) IRS No
1030896 Bluefly Inc BFLY Retail-Catalog & Mail-Order Houses (5961) 133612110
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1326150 Prentice Capital Management, Lp 33 Benedict Place, 2Nd Floor
Greenwich CT 06830
No No Yes No
1326156 Michael Zimmerman C/o Prentice Capital Management, L.p.
623 Fifth Avenue, 32Nd Floor
New York NY 10022
Yes No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2013-05-23 3,371,959 $0.01 0 No 4 S Indirect See notes
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Indirect See notes
  1. On May 23, 2013, Prentice Consumer Partners, LP ("PCP") entered into a Stock Purchase Agreement pursuant to which it sold the shares of Common Stock of the Issuer reported herein to Runway Acquisition Sub, Inc. in a private transaction.
  2. The shares of Common Stock of the Issuer reported herein were owned directly by PCP. Prentice Capital Management, LP (the "Investment Manager") serves as investment manager to PCP. Michael Zimmerman ("Mr. Zimmerman") is responsible for the supervision and conduct of all investment activities of the Investment Manager.
  3. Each of the Investment Manager and Mr. Zimmerman disclaims any beneficial ownership of the shares of Common Stock reported herein to the extent such beneficial ownership exceeds such person's pecuniary interest therein.