Filing Details
- Accession Number:
- 0001365038-13-000074
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2013-05-17 19:35:31
- Reporting Period:
- 2013-05-15
- Filing Date:
- 2013-05-17
- Accepted Time:
- 2013-05-17 19:35:31
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1365038 | Demand Media Inc. | DMD | Services-Computer Processing & Data Preparation (7374) | 204731239 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1504475 | Joanne K Bradford | C/O Demand Media, Inc. 1630 Stewart Street, Suite 120 Santa Monica CA 90404 | Chief Rev & Marketing Officer | No | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock, $0.0001 Par Value | Disposition | 2013-05-15 | 4,542 | $9.21 | 269,299 | No | 4 | F | Direct | |
| Common Stock, $0.0001 Par Value | Disposition | 2013-05-16 | 3,770 | $9.31 | 265,529 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | F | Direct | |
| No | 4 | S | Direct |
Footnotes
- Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011 and April 19, 2012, a total of 4,542 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 12,083 restricted stock units.
- Includes 138,334 unvested restricted stock units.
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
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