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Home > Insider Trading > Filing (0001127602-13-014154)

Filing Details

Accession Number:: 0001127602-13-014154
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-04-18 11:06:54
Reporting Period:: 2013-04-16

Filing Date:: 2013-04-18
Accepted Time:: 2013-04-18 11:06:54
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1406985	P Humberto Alfonso	100 Crystal A Drive Hershey PA 17033	Evp Cfo & Chief Admin Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-04-16	15,700	$46.64	62,604	No	4	M	Direct
Common Stock	Disposition	2013-04-16	15,700	$88.01	46,904	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2013-04-16	15,700	$0.00	15,700	$46.64

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2017-08-05	No	4	M	Direct

Footnotes

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 28, 2013.
The options vested according to the following schedule: 25% vested on August 6, 2008, 25% vested on August 6, 2009, 25% vested on August 6, 2010 and 25% vested on August 6, 2011.