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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1365038	Demand Media Inc.	DMD	Services-Computer Processing & Data Preparation (7374)	204731239

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1504475	Joanne K Bradford	C/O Demand Media, Inc. 1299 Ocean Avenue, Suite 500 Santa Monica CA 90401	Chief Rev & Marketing Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.0001 Par Value	Disposition	2013-03-26	18,769	$8.52	231,649	No	4	F	Direct
Common Stock, $0.0001 Par Value	Disposition	2013-03-27	7,808	$8.55	223,841	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	F	Direct
No	4	S	Direct

Footnotes

Upon the vesting of restricted stock awards granted to the reporting person on March 26, 2010, 18,769 shares were forfeited by the reporting person to the company to cover the withholding tax obligation with respect to the vesting of 50,000 restricted stock awards.
Includes 100,417 unvested restricted stock units.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.50 to $8.64, inclusive. The reporting person undertakes to provide Demand Media, Inc., any security holder of Demand Media, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote.