Filing Details

Accession Number:
0001181431-13-017720
Form Type:
4
Zero Holdings:
No
Publication Time:
2013-03-19 12:42:03
Reporting Period:
2013-03-15
Filing Date:
2013-03-19
Accepted Time:
2013-03-19 11:42:03
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1492633 Nielsen Holdings N.v. NLSN Services-Business Services, Nec (7389) 980662038
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1039833 W James Cuminale 770 Broadway
New York NY 10003
Chief Legal Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2013-03-15 25,000 $16.00 190,360 No 4 M Direct
Common Stock Disposition 2013-03-15 25,000 $34.32 165,360 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Options to Purchase common stock (right to buy) Disposition 2013-03-15 25,000 $0.00 25,000 $16.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
62,500 2017-02-02 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 19,800 Indirect By GRATs
Common Stock 12,340 Indirect By Trust
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $34.19 to $34.64, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  3. These securities are held by grantor retained annuity trusts for which the Reporting Person is the sole trustee and sole annuitant. The reporting person disclaims beneficial ownership of the securities held by the trusts except to the extent of his pecuniary interest.
  4. These securities are held by a trust for which the Reporting Person's wife is the sole trustee and beneficiary. The reporting person disclaims beneficial ownership of the securities held by the trusts except to the extent of his pecuniary interest.
  5. Represents options to purchase shares of common stock of the Issuer, of which 81% were vested.at the time of Issuers initial public offering and 19% of which vested on December 31, 2011.