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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1331301	Boulder Brands Inc.	BDBD	Food And Kindred Products (2000)	202949397

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1469241	Dean Richard Hollis	115 West Century Road, Suite 260 Paramus NJ 07652		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-03-05	10,000	$8.76	45,000	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct

Footnotes

The price reported in Column 4 is a weighed average price. These shares were purchased in multiple transactions at prices ranging from $8.73 to $8.77, inclusive. The reporting person undertakes to provide to Boulder Brands, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.
Includes (a) 6,250 shares of common stock of the Company acquired upon the vesting of restricted stock units ("RSUs") granted to the Reporting Person on September 28, 2011 and previously reported in Table II of the Reporting Person's Form 4 filed on September 30, 2011, (b) 18,750 unvested RSUs that were granted to the Reporting Person on September 28, 2011 and previously reported in Table II of the Reporting Person's Form 4 filed on September 30, 2011, and (c) 10,000 unvested RSUs that were granted to the reporting person on June 28, 2012 and previously reported in Table II of the Reporting Person's Form 4 filed on June 29, 2012. The Reporting Person has elected to report his ownership of these unvested RSUs in Table I of his Form 4 filings.