Filing Details

Accession Number:
0001140361-13-007891
Form Type:
4
Zero Holdings:
No
Publication Time:
2013-02-15 19:05:12
Reporting Period:
2013-02-13
Filing Date:
2013-02-15
Accepted Time:
2013-02-15 19:05:12
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1373715 Servicenow Inc. NOW Services-Prepackaged Software (7372) 000000000
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1259158 B Frederic Luddy C/O Servicenow, Inc.
4810 Eastgate Mall
San Diego CA 92121
Chief Product Officer Yes Yes No No
Transaction Summary
Sold: 10,000 shares Avg. Price: $31.23 Total Value: $312,250.00
Number of Shares After Transactions: 165,000 shares
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2013-02-13 2,057 $0.00 9,775,709 No 4 J Direct
Common Stock Disposition 2013-02-14 10,000 $31.23 165,000 No 4 S Indirect by Spouse
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 J Direct
No 4 S Indirect by Spouse
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 170,000 Indirect by Spouse's Trust
Common Stock 1,250,000 Indirect by Luddy Family 2011 Dynasty Trust, dated October 14, 2011
Footnotes
  1. Pro rata in-kind distribution from JMI Equity Fund IV Trust, of which the Reporting Person is a beneficiary. The Reporting Person does not exert voting or investment control over shares held by the JMI Equity Fund IV Trust.
  2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person's spouse.
  3. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).
  4. Represents the weighted average sales price per share. The shares sold at prices ranging from $30.45 to $32.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.