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Filing Details

Accession Number:: 0001140361-13-004800
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-02-05 21:08:12
Reporting Period:: 2013-02-01

Filing Date:: 2013-02-05
Accepted Time:: 2013-02-05 21:08:12
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1373715	Servicenow Inc.	NOW	Services-Prepackaged Software (7372)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1259158	B Frederic Luddy	C/O Servicenow, Inc. 4810 Eastgate Mall San Diego CA 92121	Chief Product Officer	Yes	Yes	Yes	No

Transaction Summary

Sold:	455,000 shares	Avg. Price: $27.31	Total Value: $12,427,014.39
Number of Shares After Transactions:	170,000 shares

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-12-07	350,000	$0.00	10,223,652	No	5	G	Direct
Common Stock	Disposition	2013-02-01	124,799	$26.14	10,098,853	No	4	S	Direct
Common Stock	Disposition	2013-02-01	146,529	$27.24	9,952,324	No	4	S	Direct
Common Stock	Disposition	2013-02-01	178,672	$28.18	9,773,652	No	4	S	Direct
Common Stock	Acquisiton	2012-12-07	350,000	$0.00	350,000	No	5	G	Indirect	by Spouse
Common Stock	Disposition	2012-12-20	170,000	$0.00	180,000	No	5	G	Indirect	by Spouse
Common Stock	Disposition	2013-02-01	5,000	$28.00	175,000	No	4	S	Indirect	by Spouse
Common Stock	Acquisiton	2012-12-20	170,000	$0.00	170,000	No	5	G	Indirect	by Spouse's Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	5	G	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	5	G	Indirect	by Spouse
No	5	G	Indirect	by Spouse
No	4	S	Indirect	by Spouse
No	5	G	Indirect	by Spouse's Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	1,250,000	Indirect	by Luddy Family 2011 Dynasty Trust, dated October 14, 2011

Footnotes

This transaction involved a gift of securities by the Reporting Person to his spouse, who shares the Reporting Person's household. The Reporting Person disclaims beneficial ownership of the shares held by his spouse, and this report should not be deemed an admission that the reporting person is the beneficial owner of his spouse's shares for purposes of Section 16 or for any other purpose.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).
Represents the weighted average sales price per share. The shares sold at prices ranging from $25.75 to $26.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
Represents the weighted average sales price per share. The shares sold at prices ranging from $26.75 to $27.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
Represents the weighted average sales price per share. The shares sold at prices ranging from $27.77 to $28.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
This transaction involved a gift of securities by the Reporting Person's spouse to the Genta A. Luddy Irrevocable Trust. The Reporting Person's spouse is an investment advisor to the trust and may be deemed to have voting and investment control with respect to the shares. The Reporting Person disclaims beneficial ownership of the shares held by the trust, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person's spouse.