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Filing Details

Accession Number:: 0001209191-12-058687
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-12-19 18:59:11
Reporting Period:: 2012-12-17

Filing Date:: 2012-12-19
Accepted Time:: 2012-12-19 18:59:11
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
724606	Panera Bread Co	PNRA	Retail-Eating Places (5812)	042723701

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1034193	M Ronald Shaich	Three Charles River Place 63 Kendrick Street Needham MA 02494	Executive Chairman And Co-Ceo	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2012-12-17	9,185	$43.31	85,055	No	4	M	Direct
Class A Common Stock	Disposition	2012-12-17	900	$159.13	84,155	No	4	S	Direct
Class A Common Stock	Disposition	2012-12-17	5,135	$160.25	79,020	No	4	S	Direct
Class A Common Stock	Disposition	2012-12-17	2,815	$160.99	76,205	No	4	S	Direct
Class A Common Stock	Disposition	2012-12-17	335	$161.78	75,870	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-02-21	9,185	$0.00	9,185	$43.31

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-08-10	No	4	M	Direct

Footnotes

The exercises reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2012.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2012.
The price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $158.64 to $159.59. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
The price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $159.64 to $160.63. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
The price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $160.64 to $161.57. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
The price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $161.72 to $162.04. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
The option vested in four (4) equal annual installments beginning August 10, 2009.