Filing Details

Accession Number:
0001181431-12-063791
Form Type:
4
Zero Holdings:
No
Publication Time:
2012-12-11 17:02:43
Reporting Period:
2012-12-10
Filing Date:
2012-12-11
Accepted Time:
2012-12-11 17:02:43
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1492633 Nielsen Holdings N.v. NLSN Services-Business Services, Nec (7389) 980662038
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1538738 Arvin Kash 770 Broadway
New York NY 10003
Vice Chairman No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2012-12-10 46,847 $28.94 77,276 No 4 S Direct
Common Stock Disposition 2012-12-10 53,153 $28.96 328,832 No 4 S Indirect By CG Kash Holding, LLC
Common Stock Disposition 2012-12-11 100,000 $29.41 228,832 No 4 S Indirect By CG Kash Holding, LLC
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
No 4 S Indirect By CG Kash Holding, LLC
No 4 S Indirect By CG Kash Holding, LLC
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.68 to $29.12, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (4) to this Form 4.
  3. These securities are held by CG Kash Holding, LLC, a Delaware limited liability company of which the reporting person is the manager and sole voting member, for the benefit of the reporting person and a family trust. The reporting person disclaims beneficial ownership of the securities held by this limited liability company except to the extent of his pecuniary interest therein.
  4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.35 to $29.50, inclusive.