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Filing Details

Accession Number:
0001179110-12-016114
Form Type:
4
Zero Holdings:
No
Publication Time:
2012-11-15 16:53:22
Reporting Period:
2012-11-13
Filing Date:
2012-11-15
Accepted Time:
2012-11-15 16:53:22
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1030896 Bluefly Inc BFLY Retail-Catalog & Mail-Order Houses (5961) 133612110
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
943431 Joshua Ruch 152 West 57Th Street, 23Rd Floor
New York NY 10019
Yes No Yes No
1082907 Habib Kairouz 152 West 57Th Street, 23Rd Floor
New York NY 10019
Yes No Yes No
1120545 Mark Leschly 152 West 57Th Street, 23Rd Floor
New York NY 10019
Yes No Yes No
1325385 Rho Capital Partners Llc 152 West 57Th Street, 23Rd Floor
New York NY 10019
Yes No Yes No
1419636 Rho Ventures Vi Lp 152 West 57Th Street, 23Rd Floor
New York NY 10019
Yes No Yes No
1478944 Rmv Vi, L.l.c. 152 West 57Th Street, 23Rd Floor
New York NY 10019
Yes No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2012-11-13 298,858 $1.00 11,900,164 No 4 P Indirect See Footnotes
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 P Indirect See Footnotes
Footnotes
  1. On November 13, 2012, Rho Ventures VI, L.P. ("Rho Ventures") entered into a Stock Purchase Agreement pursuant to which Rho Ventures purchased 298,858 shares of Common Stock of the Issuer (the "Securities") from a third party in a private transaction.
  2. RMV VI, L.L.C. ("RMV") is the general partner of Rho Ventures, Rho Capital Partners LLC ("Rho Capital Partners") is the managing member of RMV, and Mark Leschly, Habib Kairouz and Joshua Ruch are managing members of Rho Capital Partners. RMV disclaims beneficial ownership of the Securities, except to the extent of its pecuniary interest, if any, in the Securities by virtue of its general partner interest in Rho Ventures. Rho Capital Partners disclaims beneficial ownership of the Securities, except to the extent of its pecuniary interest, if any, in the Securities by virtue of its membership interest in RMV. Each of Mark Leschly, Habib Kairouz and Joshua Ruch disclaims beneficial ownership of the Securities, except to the extent of his pecuniary interest, if any, in the Securities by virtue of his membership interest in Rho Capital Partners and, as applicable, direct or indirect limited partner interest in Rho Ventures.
  3. The reporting persons may be deemed to be members of a Section 13(d) group owning more than 10% of the issuer's outstanding common stock, based upon Rho Ventures being party to that certain Amended and Restated Voting Agreement, dated December 21, 2009. Pursuant to that agreement, Rho Ventures has certain rights, including the right to designate two representatives on the board of directors of the issuer and has designated Habib Kairouz as its representative. As previously reported on Form 4, Habib Kairouz beneficially owns 16,581 shares of the Issuer, which consist of 1,875 additional shares of common stock of the Issuer as a result of the vesting in full on February 2, 2011 of restricted stock granted to Mr. Kairouz in connection with his appointment as a member of the board of directors of the issuer on December 21, 2009 and 14,706 shares of common stock of the Issuer issuable upon the exercise of options under the Issuer's 2005 Stock Incentive Plan.