Filing Details

Accession Number:
0001209191-12-050852
Form Type:
4
Zero Holdings:
No
Publication Time:
2012-10-29 16:22:15
Reporting Period:
2012-10-29
Filing Date:
2012-10-29
Accepted Time:
2012-10-29 16:22:15
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1372375 Millennial Media Inc. MM Services-Advertising Agencies (7311) 000000000
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1362888 Bessemer Venture Partners Co-Investment L.p. C/O Bessemer Venture Partners
1865 Palmer Avenue, Suite 104
Larchmont NY 10538
Yes No Yes No
1362889 L.p. Institutional Vi Partners Venture Bessemer C/O Bessemer Venture Partners
1865 Palmer Avenue, Suite 104
Larchmont NY 10538
Yes No Yes No
1362890 Deer Vi & Co. Llc C/O Bessemer Venture Partners
1865 Palmer Avenue, Suite 104
Larchmont NY 10538
Yes No Yes No
1362891 L.p. Vi Partners Venture Bessemer C/O Bessemer Venture Partners
1865 Palmer Avenue, Suite 104
Larchmont NY 10538
Yes No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2012-10-29 2,202,329 $13.44 11,297,902 No 4 S Indirect By Funds
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Indirect By Funds
Footnotes
  1. The total includes 1,633,048 shares sold by Bessemer Venture Partners VI, L.P. ("BVP VI"), 548,506 shares sold by Bessemer Venture Partners Co-Investment, L.P. ("BVP Co-Investment") and 20,775 shares sold by Bessemer Venture Partners VI Institutional, L.P. ("BVP Institutional," and together with BVP VI and BVP Co-Investment, the "Funds").
  2. The total includes 8,377,503 shares held by BVP VI, 2,813,824 shares held by BVP Co-Investment and 106,575 shares held by BVP Institutional.
  3. Deer VI & Co LLC ("Deer VI") is the general partner of each of the Funds. The Funds, together with Deer VI, are the "Bessemer Entities." Deer VI disclaims beneficial ownership of the securities owned directly by the Funds, and this report shall not be deemed as admission that Deer VI is the beneficial owner of such securities, except to the extent of its pecuniary interest therein, if any, by virtue of its general partner interests in the Funds. Robert Goodman, an executive manager of Deer VI, serves as the representative of the Bessemer Entities on the issuer's board of directors.