Home > Insider Trading > Filing (0001209191-12-050852)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1372375	Millennial Media Inc.	MM	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1362888	Bessemer Venture Partners Co-Investment L.p.	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538	Yes	No	Yes	No
1362889	L.p. Institutional Vi Partners Venture Bessemer	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538	Yes	No	Yes	No
1362890	Deer Vi & Co. Llc	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538	Yes	No	Yes	No
1362891	L.p. Vi Partners Venture Bessemer	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538	Yes	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-10-29	2,202,329	$13.44	11,297,902	No	4	S	Indirect	By Funds

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Funds

Footnotes

The total includes 1,633,048 shares sold by Bessemer Venture Partners VI, L.P. ("BVP VI"), 548,506 shares sold by Bessemer Venture Partners Co-Investment, L.P. ("BVP Co-Investment") and 20,775 shares sold by Bessemer Venture Partners VI Institutional, L.P. ("BVP Institutional," and together with BVP VI and BVP Co-Investment, the "Funds").
The total includes 8,377,503 shares held by BVP VI, 2,813,824 shares held by BVP Co-Investment and 106,575 shares held by BVP Institutional.
Deer VI & Co LLC ("Deer VI") is the general partner of each of the Funds. The Funds, together with Deer VI, are the "Bessemer Entities." Deer VI disclaims beneficial ownership of the securities owned directly by the Funds, and this report shall not be deemed as admission that Deer VI is the beneficial owner of such securities, except to the extent of its pecuniary interest therein, if any, by virtue of its general partner interests in the Funds. Robert Goodman, an executive manager of Deer VI, serves as the representative of the Bessemer Entities on the issuer's board of directors.