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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1372375	Millennial Media Inc.	MM	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1252022	P Robert Goodman	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-10-29	0	$13.44	0	No	4	S	Indirect	By Funds

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Funds

Footnotes

1,633,048 shares were sold by Bessemer Venture Partners VI, L.P. ("BVP VI"), 548,506 shares were sold by Bessemer Venture Partners Co-Investment, L.P. ("BVP Co-Investment") and 20,775 shares were sold by Bessemer Venture Partners VI Institutional, L.P. ("BVP Institutional," and together with BVP VI and BVP Co-Investment, the "Funds").
As of the date hereof, 8,377,503 shares are held by BVP VI, 2,813,824 shares are held by BVP Co-Investment and 106,575 shares are held by BVP Institutional.
The reporting person is one of several executive managers and a member of Deer VI & Co. LLC ("Deer VI"), the general partner of each of the Funds, and disclaims beneficial ownership of the securities, except to the extent of his pecuniary interest therein, if any, by virtue of his interest in Deer VI and his indirect limited partnership interest in BVP Co-Investment. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities.