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Filing Details

Accession Number:: 0001179110-12-015199
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-10-16 16:06:20
Reporting Period:: 2012-10-15

Filing Date:: 2012-10-16
Accepted Time:: 2012-10-16 16:06:20
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214606	H Jeffery Boyd	800 Connecticut Avenue Norwalk CT 06854	President And Ceo	Yes	Yes	No	No

Transaction Summary

Sold:	2,000 shares	Avg. Price: $592.93	Total Value: $1,185,868.00
Number of Shares After Transactions:	197,080 shares

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2012-10-15	600	$591.20	198,480	No	4	S	Direct
Common Stock	Disposition	2012-10-15	400	$592.30	198,080	No	4	S	Direct
Common Stock	Disposition	2012-10-15	600	$593.69	197,480	No	4	S	Direct
Common Stock	Disposition	2012-10-15	300	$594.71	197,180	No	4	S	Direct
Common Stock	Disposition	2012-10-15	100	$596.01	197,080	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2012 Performance Share Units	6,967	Direct
2011 Performance Share Units	9,682	Direct
2010 Performance Share Units	12,404	Direct
Common Stock	166	Indirect	See Footnote

Footnotes

The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the 2010 Plan and the date of adoption of the 2010 Plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33) and April 24, 2012 (page 29).
Represents the weighted average sales price. The range of prices received for the reported transactions was $590.85 - $591.44. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $592.01 - $592.83. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $593.25 - $594.10. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $594.50 - $595.03. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.