Filing Details

Accession Number:
0001365303-10-000081
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-11-22 20:11:26
Reporting Period:
2010-11-22
Filing Date:
2010-11-22
Accepted Time:
2010-11-22 20:11:26
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1400400 Demandtec Inc. DMAN Services-Prepackaged Software (7372) 943344761
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1297845 R Daniel Fishback One Franklin Parkway
Building 910
San Mateo CA 94403
President & Ceo Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2010-11-22 1,100 $11.01 314,989 No 4 S Indirect by Trust3
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Indirect by Trust3
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 163,250 Direct
Common Stock 18 Indirect by Trust1
Common Stock 18 Indirect by Trust2
Footnotes
  1. Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 22, 2009.
  2. The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $11.00 to $11.05 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  3. Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees
  4. Shares held by the Annie Fishback Separate Share Irrevocable Trust
  5. Shares held by the Megan Fishback Separate Share Irrevocable Trust