Filing Details

Accession Number:
0001181431-10-053640
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-11-05 09:47:59
Reporting Period:
2010-11-03
Filing Date:
2010-11-05
Accepted Time:
2010-11-05 09:47:59
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
883293 Valassis Communications Inc VCI Services-Advertising (7310) 382760940
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1222486 P Richard Herpich Valassis Communications, Inc.
19975 Victor Parkway
Livonia MI 48152
Evp/ Sales & Marketing No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-11-03 25,000 $10.96 42,404 No 4 M Direct
Common Stock Disposition 2010-11-03 25,000 $33.09 17,404 No 4 S Direct
Common Stock Acquisiton 2010-11-03 15,000 $11.69 32,404 No 4 M Direct
Common Stock Disposition 2010-11-03 15,000 $33.09 17,404 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Employee Stock Option (Right to Buy) Disposition 2010-11-03 25,000 $0.00 25,000 $10.96
Common Stock Employee Stock Option (Right to Buy) Disposition 2010-11-03 15,000 $0.00 100,000 $11.69
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 2014-08-01 No 4 M Direct
85,000 2015-01-01 No 4 M Direct
Footnotes
  1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.00 to $33.38, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.
  3. The option, representing a right to purchase a total of 25,000 shares, vested in three equal installments on May 8, 2008, January 11, 2010 and February 17, 2010.
  4. The option, representing a right to purchase a total of 100,000 shares, vested in three equal installments on September 19, 2009, February 1, 2010 and February 18, 2010.