Home > Insider Trading > Filing (0001209191-10-049566)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1469433	Ancestry.com Inc.	ACOM	Services-Computer Processing & Data Preparation (7374)	261235962

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1487609	Eric Shoup	360 West 4800 North Provo UT 84604	Senior Vice President, Product	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, Par Value $.001	Acquisiton	2010-10-04	20,000	$5.50	20,000	No	4	M	Direct
Common Stock, Par Value $.001	Disposition	2010-10-04	20,000	$23.98	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock, $0.001 Par Value	Common Stock Option (right to buy)	Disposition	2010-10-04	20,000	$0.00	20,000	$5.50

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
125,000		2018-11-03	No	4	M	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock, $0.001 Par Value	Common Stock Option (right to buy)	$16.53		2020-03-18	125,000	125,000	Direct
Common Stock, $0.001 Par Value	Restricted Stock Units	$0.00			35,000	35,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2020-03-18	125,000	125,000	Direct
	35,000	35,000	Direct

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 sales plan adopted by Mr. Shoup on June 10, 2010.
Option granted on November 3, 2008. The option, representing a right to purchase 165,000 shares, vests over four years with 1/4 of the total number of shares subject to the option vesting on the first anniversary of the date of grant and 1/48 of the total number of shares subject to the option vesting monthly thereafter.
Option granted on March 18, 2010. The option, representing a right to purchase 125,000 shares, vests over four years with 1/4 of the total number of shares subject to the option vesting on the first anniversary of the date of grant and 1/48 of the total number of shares subject to the option vesting monthly thereafter.
On March 18, 2010, the reporting person received 35,000 restricted stock units, vesting 50% on June 1, 2012 and 25% on each June 1 of the two years thereafter. Upon vesting, the reporting person will receive a number of shares of common stock equal to the number of restricted stock units that have vested.