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Home > Insider Trading > Filing (0001181431-10-049415)

Filing Details

Accession Number:: 0001181431-10-049415
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-10-04 18:10:48
Reporting Period:: 2010-10-01

Filing Date:: 2010-10-04
Accepted Time:: 2010-10-04 18:10:48
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
883293	Valassis Communications Inc	VCI	Services-Advertising (7310)	382760940

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1222486	P Richard Herpich	Valassis Communications, Inc. 19975 Victor Parkway Livonia MI 48152	Evp/ Sales & Marketing	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-10-01	9,586	$34.16	17,359	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.