Viacom, Inc. (VIAB)’s Next Growth Drivers? – Scripps Networks Interactive, Inc. (SNI) and Discovery Communications Inc. (DISCA)

Incidentally, Viacom is on track to launch its animated filmm division with a SpongeBob film in 2014. The new unit should help it compete directly with the likes of DWA and The Walt Disney Company (NYSE:DIS).

Summing it Up

An outlook for better viewership ratings is the basis behind forecasts for increased share earnings for Viacom this year. A favorable advertising environment, as Viacom is currently seeing, would help also. In fact, pricing in the scatter (spot) market is trending up double digit percentages year over year. Accordingly, factoring in also the accretive effect of share repurchases, Viacom may surprise on the upside. Thus, the shares should be considered at this juncture.

The article Viacom’s Next Growth Drivers? originally appeared on and is written by Damon Churchwell.

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