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It’s About Time That Bloomin’ Brands Inc (BLMN) Stop Boomin’

Bloomin’s inordinate valuation becomes even more baffling upon the realization that it is not a growing company! Think about it: these brands have existed for quite some time.  In the 8-K released yesterday, management stated that it expects to roll out only 45-55 new restaurants in 2013. Compared to the 1,268 Bloomin’ already owns and operates, or the 1,471 if you include those functioning as franchises, 45-55 new restaurants is an increase of merely 3.05%-4.34%. Furthermore, revenues across the company increased just 4.5% last year. With a profit margin (ttm) of barely 2% on top of everything else, Bloomin’ begins to appear monstrously overvalued and potentially in danger of future debt problems.

Accordingly, I believe Friday’s market action with regards to Bloomin’ could be the start of a severe correction for its stock price.  The company ended the trading day down $0.90, or 4.99%, at $17.15. Sparking the sell-off was yesterday’s announcement of a 40% decrease in profit amidst costs associated with the IPO last August. In my opinion, profits will continue to fall short of estimates in 2013 as consumer spending on discretionary items—such as casual dining—suffers from the impact of elevated taxes and rising oil prices. It is imperative to keep in mind the fact that American families will definitively see 2% less of their income this year due to the tax increases associated with the fiscal cliff resolution before New Year’s. Further income reductions could result from the approaching federal sequestration as well.  It is no wonder that consumer sentiment for lower income individuals fell to its lowest level since November 2011 in January (according to University of Michigan data).  In light of such pressure on the demand side of the equation, Bloomin’s expectations of 3%-5% commodity inflation, with beef inflation in the range of 10%-12%, certainly caught my eye. The casual dining industry faces critical headwinds moving forward.

Lastly, of no fault to the company itself, Bloomin’s stock is particularly primed for capitulation. TD Ameritrade reports that 93.5% of the company’s shares are held by institutions and the short interest sits at a mere 2.09%.  When the growth prospects and profit expectations of such companies begin to tumble, so does the share price.  The best company I can think of for an example just so happens to also be a restaurant company: Chipotle Mexican Grill, Inc. (NYSE:CMG). I think it is safe to say that any stock market follower remembers Chipotle’s precipitous fall from $400 per share to around $250 after the growth potential appeared hindered last summer.  If I’ve convinced you that Bloomin’ is headed for an imminent correction, the only question that remains is how severe it will be.

The article It’s About Time That Bloomin’ Stop Boomin’ originally appeared on and is written by Eric Tommarello.

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