Google Inc (GOOG): Is The e-Reader Really Dead?

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Who wins from the deal?
While B&N has the chance to see an important part of its business survive, the real winner is Google Inc (NASDAQ:GOOG). The message that the Nook’s surrender sends to the broader market — at least in the U.S. — is that competing with Android while relying on Android is not a winning strategy. Google has come under some scrutiny of late as more and more Android device makers build infrastructure on and around the OS without really including it. This effectively limits Google’s ability to capitalize from Android on those devices.

The Nook’s capitulation to the full Android experience is some evidence that Google Inc (NASDAQ:GOOG) is still building the better mouse trap and is not to be overlooked. Ultimately, the Nook is entering a crowded landscape looking to survive before it can thrive. As such, it is too early to pile on the B&N bandwagon. The move is a win for Google and just the latest reason why the stock belongs in every portfolio.

The article Death of the E-Reader: Google Celebrates a Win originally appeared on Fool.com.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Google. The Motley Fool owns shares of Amazon.com, Google, and Microsoft..

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