W Philip Schiller

Every year, the Apple Inc. (NASDAQ:AAPL) Worldwide Developers Conference is one that the company, as well as its many participants, look forward to. Earlier this morning, Apple published its official...... (read more)

"Turns out, we spoke too soon," begins an email Apple Inc. (NASDAQ:AAPL) sent out on Friday, March 22. It is the second fusillade in a new marketing campaign that outlines the main reasons consumers...... (read more)

“Apple today announced a 128GB version of the fourth generation iPad with Retina display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB...... (read more)

Apple Inc. (NASDAQ:AAPL) has once again outdone itself, as the company announced it has received 2 million pre-orders for the iPhone 5, which launches Friday - that is double what it gathered in pre-orders...... (read more)