Filing Details

Accession Number:
Form Type:
Zero Holdings:
Publication Time:
2011-12-28 16:03:15
Reporting Period:
Filing Date:
Filing Date Changed:
Accepted Time:
2011-12-28 16:03:15
Original Submission Date:
Cik Name Symbol Sector (SIC) IRS No
109758 Arbitron Inc ARB Services-Engineering, Accounting, Research, Management (8700) 520278528
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1443716 Michael Steven Smith 9705 Patuxent Woods Drive
Columbia MD 21046
Evp, Survey Operations No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings
Common Stock Acquisiton 2011-12-27 5,780 $20.29 15,082
Common Stock Disposition 2011-12-27 4,689 $35.25 10,393
Common Stock Disposition 2011-12-27 1,091 $35.25 9,302
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-Qualified Stock Option (right to buy) Disposition 2011-12-27 5,780 $0.00 5,780 $20.29
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
37,610 2019-05-20 No 4 M Direct
  1. Includes shares acquired under the issuer's ESPP in transactions that were exempt from reporting on Form 4. Information is as of December 22, 2011.
  2. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 28, 2011.
  3. The option, representing a right to purchase a total of 43,390 shares, became exercisable in three equal annual installments begining on May 20, 2010, which was the first anniversary of the date on which the option was granted.

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