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Home > Insider Trading > Filing (0001365303-11-000063)

Filing Details

Accession Number:: 0001365303-11-000063
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-12-16 19:34:17
Reporting Period:: 2011-12-14

Filing Date:: 2011-12-16
Accepted Time:: 2011-12-16 19:34:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1407715	William Phelps	One Franklin Parkway Building 910 San Mateo CA 94403	Evp & Coo	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-12-14	3,000	$6.17	33,000	No	4	M	Direct
Common Stock	Disposition	2011-12-14	3,000	$13.15	30,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2011-12-14	3,000	$0.00	3,000	$6.17

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
97,000		2017-04-05	No	4	M	Direct

Footnotes

Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 28, 2011.
Option vests and becomes exercisable as to 12.5% of the shares subject to the option on October 6, 2010 and as to 1/48 of the shares monthly thereafter over the remaining 42 months.