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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1012019	Rush Enterprises Inc	RUSH	Retail-Auto Dealers & Gasoline Stations (5500)	741733016

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1392503	L Steven Keller	555 Ih 35 South, Suite 500 New Braunfels TX 78130	Svp, Cfo & Treasurer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2014-03-04	2,625	$7.97	31,678	No	4	M	Direct
Class A Common Stock	Disposition	2014-03-04	2,625	$29.08	29,053	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Option to buy	Disposition	2014-03-04	2,625	$0.00	2,625	$7.97

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2014-03-15	No	4	M	Direct

Footnotes

Includes unvested restricted stock units in addition to 590 shares acquired on July 8, 2013, under the Rush Enterprises, Inc. Employee Stock Purchase Plan ("ESPP") and 492 shares acquired on January 1, 2014, under the ESPP.
This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.04 to $29.31, inclusive. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Includes unvested restricted stock units.
This option was previously reported as covering 1,750 shares at an exercise price of $11.96 per share but was adjusted as a result of the 3-for-2 stock split of Rush Enterprises, Inc.'s Common Stock on October 10, 2007.
Options may be exercised in increments of 1/3 on each anniversary of the grant date beginning on the third anniversary of the grant date. Grant date is ten years prior to the expiration date.