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Filing Details

Accession Number:: 0001127602-14-006208
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-02-13 18:39:39
Reporting Period:: 2014-02-11

Filing Date:: 2014-02-13
Accepted Time:: 2014-02-13 18:39:39
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1137774	Prudential Financial Inc	PRU	Life Insurance (6311)	223703799

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1512629	F Charles Lowrey	751 Broad Street, 4Th Floor Attn. Corporate Compliance Newark NJ 07102	Executive Vice President	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-02-11	14,472	$0.00	59,443	No	4	M	Direct
Common Stock	Disposition	2014-02-11	8,078	$84.53	51,365	No	4	F	Direct
Common Stock	Acquisiton	2014-02-11	6,988	$0.00	58,353	No	4	M	Direct
Common Stock	Acquisiton	2014-02-11	22,988	$0.00	81,341	No	4	M	Direct
Common Stock	Disposition	2014-02-11	29,976	$83.12	51,365	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	F	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	2011 Performance Shares	Disposition	2014-02-11	11,435	$0.00	11,435	$0.00
Common Stock	2014 Performance Shares	Acquisiton	2014-02-11	15,281	$0.00	15,281	$0.00
Common Stock	2014 Employee Stock Option (Right to Buy)	Acquisiton	2014-02-11	38,962	$0.00	38,962	$84.53
Common Stock	2/8/05 Employee Stock Option (Right to Buy)	Disposition	2014-02-11	6,988	$0.00	6,988	$55.75
Common Stock	2/10/09 Employee Stock Option (Right to Buy)	Disposition	2014-02-11	22,988	$0.00	22,988	$25.30

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		No	4	M	Direct
15,281		No	4	A	Direct
38,962	2024-02-11	No	4	A	Direct
0	2015-02-08	No	4	M	Direct
45,978	2019-02-10	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	0	Indirect	By 401(k)

Footnotes

The Compensation Committee awarded these shares, the grant of which was made on February 8, 2011, and originally reported on a Form 4 filed with the SEC on February 10, 2011, based upon performance relative to the annual goals for Return On Equity (ROE) and Earnings Per Share (EPS) during the 2011 through 2013 performance period.
Represents shares withheld for the payment of taxes.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2013.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.63 to $83.38, inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4) to this Form 4.
Following the transactions reported on this Form 4, Mr. Lowrey continues to hold 51,365 shares directly and 0 shares indirectly in a 401(k) account. Mr. Lowrey also holds an additional 290,081 vested stock options, 239,952 unvested stock options, and 45,416 target performance shares (the exact number awarded being dependent on achievement of performance goals).
The performance shares convert to common stock on a 1 to 1 basis.
Represents the target number of shares to be received relative to the Company's average ROE goals for the 2014 through 2016 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2017.
The options vest in three equal annual installments beginning on February 11, 2015.
The option vested in three equal annual installments beginning on February 8, 2006.
The option vests in three equal annual installments beginning on February 10, 2010.