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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1060232	Collective Brands Inc.	PSS	Retail-Shoe Stores (5661)	431813160

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1224120	J Michael Massey	3231 S.e. Sixth Avenue Topeka KS 66607	Senior Vice President	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2010-03-10	20,400	$16.02	34,255	No	4	M	Direct
Common Stock	Disposition	2010-03-10	20,400	$22.27	13,855	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option	Disposition	2010-03-10	20,400	$0.00	20,400	$16.02

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2010-03-10	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	7,919	Indirect	401(k) Plan

Footnotes

Includes approximately 1,131 shares held under the Collective Brands, Inc. Stock Purchase Plan as of March 5, 2010.
The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $22.11 to $22.53, inclusive. The reporting person undertakes to provide to Collective Brands, Inc., any security holder of Collective Brands, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth.
The reporting person holds approximately 7,919 shares indirectly under the Payless ShoeSource, Inc. 401(k) Profit Sharing Plan (the "Plan") based on a statement provided by the Plan Administrator. Because the Common Stock Fund under the Plan holds both cash and Payless Common Stock, the actual number of shares allocable to each participant's accounts varies from statement to statement.
Remaining grant of an option to buy 23,400 shares of common stock under the Payless ShoeSource, Inc. 1996 Stock Incentive Plan which provides for tax withholding rights in a transaction exempt under Rule 16b-3. The option fully vested on March 10, 2004.