Home > Insider Trading > Filing (0001354488-12-004905)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1007019	Coffee Holding Co Inc	JVA	Beverages (2080)	113860760

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1056453	David Gordon	C/O Coffee Holding Co., Inc. 3475 Victory Boulevard Staten Island NY 10314	Vice President	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.001 Par Value	Disposition	2012-09-12	119,293	$9.00	363,185	No	4	S	Direct
Common Stock, $0.001 Par Value	Disposition	2012-09-12	8,214	$9.00	25,007	No	4	S	Indirect	Owned by minor child
Common Stock, $0.001 Par Value	Acquisiton	2012-09-12	8,191	$9.00	24,933	No	4	S	Indirect	Owned by minor child

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Indirect	Owned by minor child
No	4	S	Indirect	Owned by minor child

Footnotes

This transaction was executed in multiple trades at prices ranging from $9.00 to $9.04. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
As previously disclosed, the Reporting Person indirectly owns a portion of his shares in connection with custodial accounts in the name of his children. On July 26, 2012, the Reporting Person transferred 33,283 of these shares to a joint account, whereby he became a direct owner of the 33,283 shares. This change in beneficial ownership occurred in connection with one of his children obtained the applicable age of majority.
The transactions reported on the Form 4 were executed pursuant to the Reporting Person?s previously disclosed Rule 10b5-1 trading plans.