SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF) beat tech giant Apple Inc. (NASDAQ:AAPL) by introducing what many consider to be the first smart watch earlier this year. There's just one problem: Reviews of the Galaxy Gear have been lackluster at best.
The truth is that many analysts and investors still see Apple as the company most likely to revolutionize the smart watch space, even if Samsung brought the first smart watch to market. Although other products existed that fit the description prior to their respective launches, Apple is largely credited with kicking off the smartphone and tablet revolution, and that's no accident. No company has the kind of deep expertise in hardware, software, and design that Apple does. Say what you will about current versus past management, but Apple today still blows the rest of big tech out of the water when it comes to this kind of cross-functional expertise. Especially when it comes to making the kind of massive strides forward that redefining a product category requires, Apple is still the odds-on favorite every time.
So just how big could Apple's windfall be from revolutionizing the watch industry?
In the video and accompanying transcript below, Fool contributor Andrew Tonner discusses one research firm's take on Apple's iWatch opportunity and frames how he believes investors should think about Apple's widely expected smart watch.
Andrew Tonner: Hi Fools, Andrew Tonner here.
Smart watches are likely to be one of the next major growth markets for many of the largest names in technology, and Apple's always mentioned as one of them. Now, Samsung of course beat Apple to market with their Galaxy Gear, but one recent survey showed that Apple actually could be the company to take an early lead in this growth space.
What am I talking about here? I'm talking about Piper Jaffray, the research firm who came out after conducting a study on 800 iPhone users, and they found that roughly between 2%-4% of those 800 iPhone users would say they would buy an iWatch within the first year.
Extrapolating that -- and of course this is a bit of an assumption -- but you look at Apple having an installed base of 293 million iPhone users, so between that 2-4% roughly equates to 5-10 million iWatches sold in the first year.