Apple Inc. (NASDAQ:AAPL) had a great run till last September and the phenomenal increase in stock price led investors to believe that it would cross the $1,000 mark. However, a U-turn came and the stock started plunging, declining nearly 40% in just five months time. Currently, the buzz of crossing the $1000 mark surrounds Google Inc (NASDAQ:GOOG). Let’s see the means that can help it reach that level.
The company has a diverse portfolio of businesses to offer. It is mainly known for its search engine that helps people to get information about almost everything on the internet. The company is currently dominating the online advertising market that currently helps it to generate 87% of its current revenue.
Currently Google Inc (NASDAQ:GOOG)’s Android is dominating the mobile apps market and in total there are over 500 million Android activated devices till September 2012. Moreover, around 1.3 million new devices on an average are activated daily. Android is going to extend its periphery into "smart appliances,” which will simplify communication through interconnected devices. Currently Samsung and Panasonic are selling appliances controlled by Android, and Google's unrestricted stand should improve its bottom line.
Rumors are currently doing rounds that Google Inc (NASDAQ:GOOG) will soon be launching its own handset named Motorola X. Motorola’s acquisition acts as an insurance policy for Google against Samsung's dominance of the Android platform, which currently accounts for 40% of the entire Android device sales. The success of “could be Google Inc (NASDAQ:GOOG)’s own mobile” would increase its current revenue and improve its bargaining power with Samsung.
A robust financial position
The first thing that is hard to go unnoticed in Google Inc (NASDAQ:GOOG)’s balance sheet is the $48.1 billion cash and short-term investment. The company generated a free cash flow of $13.3 billion in 2012. Its cash heap represents almost $150 a share which can be utilized for a buyback program or a huge dividend. Google currently has 1/6th of its stock price in cash which should attract value-oriented investors towards it.
A current ratio of 2:1 is supposed to be ideal because then the company is well positioned to finance its short-term obligations. Google Inc (NASDAQ:GOOG)’s current ratio is 4.23 times, which further strengthens its financial position. Further the company has very low net receivables representing about 16% of its sales which is consistent over the period of last three years implying that its sales are well converted into cash.
The company’s balance sheet has intangible assets worth $7.5 billion, of which 80% are patents or licenses. These assets will be written over in a period of 8 to 10 years so they will not affect the company’s financial position much. Moreover, patents means that the company can restrict the entry of competitors placing itself in an advantageous position.