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Why Did Microsoft Corporation (MSFT) Make Office Free For Small Screen Devices?

Microsoft Corporation (NASDAQ:MSFT) has always been criticized for demanding subscription for the usage of Office software. In order to make the Office tools reach everyone, Microsoft Corporation (NASDAQ:MSFT) announced on Wednesday that they will be making the core features of Office software free to all the devices with screen sizes less than or equal to 10.1 inches. A ‘re/code’ article discuss in detail about this Microsoft Corporation (NASDAQ:MSFT) announcement.

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Microsoft Corporation (NASDAQ:MSFT) has recently launched its iOS and Android version of Office software, which let the users use core features for free and charged some subscription for some advanced features. The current move to make the Office core features free for all small screen devices just falls in line with the earlier iOS and Android releases. The re/code article quoted the Microsoft Corporation (NASDAQ:MSFT) Vice President Kirk Koenigsbauer’s comments about this in the blog post.

“Based on our research, we are classifying anything with a screen size of 10.1 inches or less as a true mobile device: You’re probably using it on the go, when it’s not practical to use a larger computing device such as a PC or a Mac. You probably aren’t using a mouse or a keyboard, instead navigating via touch interface,” Koenigsbauer was quoted as writing in a blog post.

Microsoft Corporation (NASDAQ:MSFT) had earlier made its Windows OS free for all the devices with screen sizes less than 9 inches. This move to make core features of Office free for smaller devices just shows that Microsoft Corporation (NASDAQ:MSFT) is willing to cut its profits from selling software to mobile devices, where Microsoft Corporation (NASDAQ:MSFT) is not having a good market share.

Why is Microsoft Corporation (NASDAQ:MSFT) trying to do these free offerings? Are they trying to increase the usage of their OS and Office software? In the current market scenario very few small-screen devices uses Windows OS, when compared to Android OS or iOS. So this might be a move from Microsoft Corporation (NASDAQ:MSFT) to bump up those numbers.

Disclosure: None

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