Viacom, Inc. (VIAB)’s Next Growth Drivers? – Scripps Networks Interactive, Inc. (SNI) and Discovery Communications Inc. (DISCA)

Page 1 of 2

Viacom, Inc. (NASDAQ:VIAB) has nearly always had catalysts in the works, be it in the cable television or film arena, which surpassed expectations and gave a jumpstart to its profitability. Namely, MTV’s Jersey Shore and the numerous Paramount / DreamWorks Animation collaborations, such as the Transformers films, have provided support to earnings. Last year ended on a soft note as Nickelodeon continued an ongoing slump and film receipts were unimpressive. Still, the company appears to have a strong pipeline of newly created content, including some that could help reinvigorate Viacom’s bottom line.

Viacom, Inc. (NASDAQ:VIAB)Cable Programming Rollouts

MTV is adhering to its youth-oriented reality shows, the most prominent being Catfish, a TV Show that debuted in 2012. This program seems the most likely candidate to replace Jersey Shore as MTV’s ratings star. Others like Teen Mom 2 are also seeing healthy viewership. Both of those hits, as well as Viacom, Inc. (NASDAQ:VIAB)’s VH1 content are significantly more popular among the 18 to 49 aged demographic coveted by advertisers. Along with bulking up its primetime offerings, MTV is benefiting from weekend marathons of previously-aired episodes.

Additionally, Nickelodeon is spending record amounts on building a new slate of shows, primarily animated programs. Notably, the Monsters vs. Aliens series will be one of six to launch between now and September. Moreover, Comedy Central is introducing six of its own shows, while Spike and BET are also producing new programming.

The goal is to continue to draw audiences amid a growing landscape of media available to consumers. Viacom now has to contend with the rise of Scripps Networks Interactive, Inc. (NYSE:SNI) and Discovery Communications Inc. (NASDAQ:DISCA), along with heightened Internet traffic. Scripps Networks Interactive, Inc. (NYSE:SNI) is the owner of such networks as The Food Network, HGTV, Travel Channel, DIY, and others. Its investments in programming are bearing fruit, spurring profit gains as it takes share from major media conglomerates. SNI shares are a worthwhile selection at this time. As for Discovery Communications Inc. (NASDAQ:DISCA), it too is gaining earnings momentum, partly by way of higher subscriber counts. DISCA shares are trending upward, but long-term investors might want to wait for a better entry point.

Viacom’s advantage resides in its ownership of proven characters, like SpongeBob, its creative talent, and its resources as a global entertainment consortium. Accordingly, it will likely remain a top-notch broadcaster of youth cable programming.

Paramount’s Slate Improves

For 2013, Viacom’s film unit will probably post better results given the schedule of upcoming releases. Last year its top two box office films were Flight and Jack Reacher, disregarding the DWA productions. In March, it will offer up a G.I. Joe sequel, followed up by a Star Trek film later in the year, in addition to a production by Transformers director Michael Bay and World War Z starring Brad Pitt.

The likelihood is strong that these films will support increased DVD sales, as well, allowing for a turnaround in the important December quarter. Print and advertising costs, if kept down, ought to not be a hindrance to improved profitability. Plus, the sale of children’s consumer merchandise might well climb behind these films.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Top Reasons For Getting Fired

The 3 Best States to Start an LLC

10 Jobs That Allow You to Travel

7 High-Paying Jobs You Can Do From Home

12 Best Cities to Shop in USA

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!