In 2008, Delta Air Lines, Inc. (NYSE:DAL) merged with Northwest Airlines. In 2010, United Airlines merged with Continental Airlines to form United Continental Holdings Inc (NYSE:UAL). And after over a year of on and off negotiations, two more legacy carriers appear set to merge.
The New American Airlines
After being the last legacy airline to file for bankruptcy, American Airlines finally threw in the towel in Nov. 2011 in an effort to restructure what it saw as an unprofitable cost structure. Seeing an opportunity to be part of airline consolidation, US Airways Group Inc (NYSE:LCC) began to show interest in acquiring its far larger rival. However, American Airlines did not project the need to merge as much as US Airways Group Inc (NYSE:LCC) did. Through a process of offers, counteroffers, and the consideration American may choose to emerge from bankruptcy on its own, a deal was eventually reached in early 2013 giving US Airways Group Inc (NYSE:LCC) shareholders 28 percent of the new airline and American Airlines stakeholders the remaining 72 percent.
Under the merger plan, the new carrier will take the name American Airlines and repaint its planes as part of a larger effort to rebrand the airline. Over time, there could be a reduction in hubs since the new American Airlines could realize additional efficiencies by eliminating or reducing traffic to hubs in close proximity to each other. Already some analysts are fearing for the future of the Phoenix Sky Harbor Airport, a US Airways Group Inc (NYSE:LCC) hub, due to its existence between American’s Dallas and Los Angeles operations.
The integration process
Integrating two multi-billion dollar companies is never easy, and airline mergers are no exception. While the Delta Air Lines, Inc. (NYSE:DAL)-Northwest merger is often cited as a well executed airline merger, the events at United Continental Holdings Inc (NYSE:UAL) have shown that airline mergers can be turbulent affairs. Between the reservation system problems that delayed many frustrated airline passengers, United Continental Holdings Inc (NYSE:UAL) was also forced to post a loss for 2012 due to merger related costs. These are mostly one-time costs and analysts expect a return to profitability for 2013 but the reservation system errors have soured many customers on the United Continental Holdings Inc (NYSE:UAL) brand.
Looking at American Airlines and US Airways Group Inc (NYSE:LCC), the road ahead is filled with uncertainty. On the workforce side, US Airways Group Inc (NYSE:LCC) still has not fully integrated its America West workers from the 2005 merger and could be forced to address this issue as American Airlines workers are added.