Twitter Inc. (NYSE:TWTR) has backtracked from earlier claims that Apple Inc. (NASDAQ:AAPL) was to blame for the company’s failure to meet the Street’s estimates in terms of active users growth. During an interview on Bloomberg, Techonomy Founder, David Kirkpatrick, said it was not the best of moves for the giant social network to blame Apple especially on reporting stellar earnings that beat estimates.
Twitter Inc. (NYSE:TWTR) CEO, Dick Costolo, had initially attributed the slow growth in active users to an unforeseen bug in Apple Inc. (NASDAQ:AAPL) that went to affect iPhone users from signing up on the platform and staying engaged. A day later, a statement emerged from the company clarifying there was no issue or bug as earlier alleged.
Twitter Inc. (NYSE:TWTR)’s claims only went to question the quality of the iPhone users who signed up, not knowing the whole process was initiated by a kind of algorithm according to Kirkpatrick. Despite Twitter facing challenges on the user growth front, Kirkpatrick remains confident that the company will still make money from its current user base with a good monetization strategy.
“I do think Twitter Inc. (NYSE:TWTR) is not going away, it is an extraordinary important company. I think the biggest problem continue to be how you use it whether people can understand it. Even the fact that the millions of people they supposedly lost through the apple thing were people who lost their passwords and they didn’t log in back again. That does not sound like they were desperate to get back in, you can always get your password,” said Mr. Kirkpatrick.
Twitter Inc. (NYSE:TWTR) interface has most of the time been accused of lacking the friendly usefulness aspect, common with other platforms thus the reason for low engagement levels on the platform. The company has been struggling to retain users who sign up as most of them end up shunning the platform, reiterating it is a bit complicated to understand how the whole thing works.
The complicated aspect of the platform was brought to light recently when the company’s CFO failed to direct a private message using the private portal something that went to question the friendliness of the platform.
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