Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Twitter Inc (TWTR): Can Tweets Bring In More Viewers For TV Shows?

Twitter Inc (NYSE:TWTR) has been trying to work towards collaborating with TV guys for quite some time. In a recent attempt, Twitter Inc (NYSE:TWTR)’s data partner Nielsen has revealed that Twitter activity regarding a TV Show and the ratings that the show got are directly proportional to each other. Nielsen’s data also revealed that it had ability to predict 5 of the top 10 TV shows which premiered in the last fall. Will this help Twitter Inc (NYSE:TWTR) in achieving its attempt to get to TV guys? Twitter Inc (NYSE:TWTR)’s Global Media Research Director, Anjali Midha talked on Bloomberg TV about how Twitter can more accurately forecast TV show ratings.

Twitter, is TWTR a good stock to buy, Dick Costolo, Jason Lemkin, Sarah Frier,

Midha said that there is tight relationship between tweets and tv show ratings, since she believes that tweets can sometime drive the ratings higher and vice versa. She said that they are really excited to keep studying that phenomenon. Twitter Inc (NYSE:TWTR) has been trying to collaborate with TV for the last two years, but Midha pointed out that the background work has been going on for more than 5 years.

Midha said that Twitter Inc (NYSE:TWTR) has relationship with Neilsen which helps them in getting a weekly data on which Show is doing very well and which shows are not doing well. She revealed the list of top tweeted TV shows, which included names like, ‘Empire’, ‘Bachelor’, ‘American Idol’, etc. She said that the TV guys are doing tremendous amount of work to bring Tweets into their TV experience and also help them with the ratings for the shows as well. Important thing to look for is how can Tweets relate to ratings of the shows.

“We have been studying this relationship for quite some time and some of the new research that we have from late last year shows us that things like live tweeting, while the show is airing on television, having the talents, celebrities, producers, writers actually tweet while the show is going on helps a tremendous amount of driving engagement,” Midha said.

She said that it is early days with the tactics of driving the ratings through hash tags while the show is going on. But, she thinks that the signals are pretty much positive and a lot more work has to be done on it to mature the tactics.

Sometimes the hashtags can become a overkill and frustrate the viewers. Midha said that there is a fine line there and they are striving hard to workout what is the best time to have those pop up and get bet benefit out of it for the shows.

Most of the people these days opt to watch the shows online or on demand, etc. Hashtags during these scenarios doesn’t make sense. Midha said that they are working on that right now to understand how to include the people who do these kind of stuffs into the equation, which cannot be done with the system that is currently available.

Disclosure: None

Warren Buffett and BillionairesFree Report: Warren Buffett and 12 Billionaires Are Crazy About These 7 Stocks

Let Warren Buffett, David Einhorn, George Soros, and David Tepper WORK FOR YOU. If you want to beat the low cost index funds by an average of 6 percentage points per year look no further than Warren Buffett’s stock picks. That’s the margin Buffett’s stock picks outperformed the market since 2008. In this free report, Insider Monkey’s market beating research team identified 7 stocks Warren Buffett and 12 other billionaires are crazy about. CLICK HERE NOW for all the details.

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!