Top 4 Reasons to have an eBay Store

No. 4: Tracking and reports

Omniture

The best way of judging how you’re performing and what needs improvement is by evaluating traffic to your store. eBay store owners are in luck as they can take advantage of the data provided by Omiture, owned by Adobe Systems Incorporated (NASDAQ:ADBE), a third party that tracks keyword searches, bidding, referring domains, and buying reports. By opting for this neat resource, you’ll be easily able to study how people get to your shop and what they do once they get. This useful data can help you improve your shop and your selling strategy so that you can attract even more buyers.