Social Media News: Facebook Inc (FB)’s New Pages, LinkedIn Corp (LNKD) Makes an Important Buy

Editor’s Note: Related Tickers: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Rovi Corporation (NASDAQ:ROVI), Google Inc (NASDAQ:GOOG), Apple Inc. (NASDAQ:AAPL), Microsoft Corporation (NASDAQ:MSFT), Intuit Inc. (NASDAQ:INTU)

Facebook beefs up its entertainment pages (CNET)
Facebook Inc (NASDAQ:FB) is beefing up its interest pages, giving the social network a better way to surface recommendations and offering advertisers a better way to target users. The company today announced its partnership with Rovi Corporation (NASDAQ:ROVI), a metadata company that will fill out the social network’s already existing entertainment interest pages — those pages you “like” if you are a fan — and create new ones. Metadata is a set of data that describes other data, allowing companies to easily organize or search the data. Facebook Inc (NASDAQ:FB) will make some of this data available to its third-party developers, which means entertainment apps can use the information as well.

Facebook Inc (NASDAQ:FB)The most important LinkedIn page you’ve never seen (Wired.co.uk)
Tucked behind your professional, yet pretty, profile picture, the descriptions of all your past jobs, and that column of “People You May Know” is a section of LinkedIn that most people have never heard of, let alone seen. And yet it’s the real reason why you should actually care about sprucing up your LinkedIn profile and network. Dubbed LinkedIn Recruiter, it’s the company’s flagship product and the core of the professional social network’s Talent Solutions. Talent Solutions drive just over half of LinkedIn Corp (NYSE:LNKD)’s revenue, $161 million (£105 million) in the last quarter. While any LinkedIn user can see jobs and the pages companies build for themselves, Recruiter is only visible to companies that pay to use LinkedIn as a candidate sourcing and hiring tool.

Facebook reportedly in talks with Apple and Microsoft about bringing ‘Home’ to iOS, Windows Phone (NDTV)
Earlier this month, Facebook Inc (NASDAQ:FB) had unveiled its Home app for Google Inc (NASDAQ:GOOG)’s Android operating system. Now, it seems the company is keen to bring the app to other operating systems as well. As per a report in Bloomberg, the social networking company is discussing the possibility of introducing Facebook Home on iOS and Windows Phone. Adam Mosseri, Director of Product at Facebook, told Bloomberg that the company is in talks with Apple Inc. (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT) in regards to developing a version of its new Home app. However, he maintained that these were on-going talks and nothing had been finalized as yet.

Jeff Weiner, CEO of LinkedIn, to Deliver Keynote at TiEcon 2013, Largest Entrepreneurial Conference in the World, Friday, May 17 (MarketWatch)
Since Jeff Weiner joined the company in 2008, LinkedIn Corp (NYSE:LNKD) has expanded its global platform to 19 languages and 26 offices around the world, grown its membership base from 33 million to more than 200 million and increased its revenue more than tenfold to $972 million in 2012. Weiner serves on the board of directors for Intuit Inc. (NASDAQ:INTU), DonorsChoose.org and Malaria No More. “LinkedIn is a transformational company that is redefining the boundaries of a number of different industries. As its CEO, Jeff Weiner has led this transformation, establishing himself as a very strong leader. We are honored to have him speak at TiEcon this year,” said Venktesh Shukla, President of TiE Silicon Valley.

Facebook reportedly wants $1 million for each video ad (CNET)
Would you spend $1 million for a video ad on Facebook Inc (NASDAQ:FB)?…

…That’s allegedly what the popular network is aiming to squeeze out of advertisers when it starts rolling out video ads sometime this summer, says a story today in Ad Age. Citing information from one “executive briefed on the product,” Ad Age reported that the video ads would carry a price tag upwards of $1 million, run for no longer than 15 seconds, and be scheduled so that no Facebook user sees more than three such ads per day.

LinkedIn’s Acquisition Of Pulse Promotes Role Of Game Changer (Forbes)
LinkedIn CorpLinkedIn stands out as one of the best Internet business models because it is constantly in process of building a defensible and valuable platform for its members and its sponsors.  LinkedIn Corp (NYSE:LNKD)’s announced acquisition of Pulse on Thursday further demonstrates LinkedIn’s strategy to become the most essential, must-have tool for its members and recruiters alike. As such, for investors interested in creating a long-term portfolio with a selected group of innovators, LinkedIn is a key stock to own.

Facebook Chat Heads arriving today on iOS (CNET)
Facebook Chat Heads, a messaging innovation the social network pioneered for its Home family of applications on Android, will be appearing inside the company’s iOS application as soon as today, company executives said. But there is one little catch. Facebook Inc (NASDAQ:FB) CTO Mike Schroepfer and Vice President of Mobile Engineering Cory Ondrejka told attendees at an All Things D mobile event Tuesday that the social network is about to push an update to its iOS application that would add its quirky messaging experience to Apple Inc. (NASDAQ:AAPL) devices.

LinkedIn Corp (LNKD): Play the Waiting Game (Insider Monkey)
LinkedIn Corp (NYSE:LNKD) provides an integrated social network that meets the needs of business professionals and employers. Its stock returns have been nothing short of extraordinary over the last 16 months. If someone had invested in the stock in late November 2011, he would have had a 100% return by September 2012 and a 200% return by March 2013. The reason behind this stock price movement has been the company’s phenomenal financial performance in the last two quarters, which surpassed every analyst’s forecast by a huge margin. Before the release of the last quarterly results, analysts expected EPS of $0.19 per share and revenues of $279.93 million. But the company reported EPS of $0.35 per share and revenues of $303.6 million, surpassing all these estimates.