Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Sex Sells: A Guide For the Socially Responsible Investor, Johnson & Johnson (JNJ), Pfizer Inc. (PFE)

Page 1 of 2

Sex sells. You read this far, didn’t you? Socially responsible investors are missing out on some very good companies if they maintain a prudish bent. Three companies immediately spring to mind: Church & Dwight Co., Inc. (NYSE:CHD), Johnson & Johnson (NYSE:JNJ), and Pfizer Inc. (NYSE:PFE). Church & Dwight, the manufacturer of baking soda products including kitty litter, toothpaste, detergents, and more also sells Trojan condoms and pleasure enhancing devices (I’ll call them PEDs for short not to be confused with performance enhancing drugs.) Johnson & Johnson in news out today is shopping out its feminine protection line, but choosing to keep K-Y brand. And Pfizer, of course, is the manufacturer of that revolutionary drug for ED, Viagra. (Note: this post will be filled with euphemistic acronyms.)

Johnson & Johnson (JNJ)Fellow Fool Reuben Gregg makes a case for sex-related stocks including Church & Dwight and Pfizer along with some others. I’d like to add when even magazines like Redbook, Ladies Home Journal, and seventeen (!) run sex-related articles featured on their covers sex has definitely gone mainstream. Church & Dwight had a presence at CES for its PEDs and they’re just as likely to be found at CVS.

In the spirit of Valentine’s Day is having its own sexual wellness sale subheaded “Go Crazy, We’ll Ship Discreetly”. The Church & Dwight Trojan website features a Valentine’s Day gift pack of condoms, candles, a PED or three, lavender bath salts, and massage lotion; all for $75 with free shipping. Such a deal!

Why not invest in companies whose market is ever-expanding as Americans finally get more comfortable with sex? These three names are dividend payers and good holds for value investors but would a socially responsible portfolio’s performance be enhanced with them?

Sexual Healing

Ah yes, the Marvin Gaye classic. You might want to put it on while you read this. Pfizer is known first and foremost for its Viagra ads with middle aged dudes playing in garage bands, a standard of SNL ribaldry, but Pfizer’s performance needs no enhancing having doubled since 2009. On January 30 it was pennies shy of its 52 week and multiyear high of $27.84. And it still has a yield of 3.60% returning $15 billion to shareholders in 2012.

Pfizer just reported Q4 results on January 29 beating analyst estimates on both top and bottom line. CEO Ian Read underlined the importance of Viagra (for which US patent protection expired) saying ,”More specifically in 2013, you will see us focused on continuing to maximize the value of our in-line portfolio including key in-line assets such as Lyrica, Celebrex, Enbrel, Viagra and Prevnar 13.” (source Seeking Alpha earnings transcript) Pfizer is also launching two big products Eliquis, an oral anti-coagulant for stroke prevention, and Xeljanz, FDA approved for treatment of rheumatoid arthritis and in phase III trials for other uses. Past worries over its pipeline have been allayed by work on biosimilars and drugs in different phase trials.

Pfizer is buying back shares with plans to buyback more in 2013. Its planned IPO of the animal health unit, Zoetis, and the completed sale of its nutritionals unit to Nestle were undoubtedly part of the good earnings news making it a leaner operation. The P/E is 21.98 with a forward P/E of 11.71 with an operating margin of 31.27%. Pfizer is up 30% over 52 weeks but analysts only see 5 year earnings growth in the low single digits.

Johnson & Johnson is listed right behind Hershey’s and General Mills by Forbes top brands with most ethical leadership list. While Johnson & Johnson doesn’t have the strong sexual wellness bench that Church & Dwight has it’s not surprising they wanted to keep K-Y brands. Like the other two these products have their own educational websites. Johnson & Johnson just hit a 52 week high on January 30.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!