Research in Motion Ltd. (BBRY): No Cheaper Phones Coming, Yet

Page 1 of 2

Research in Motion Ltd. (NASDAQ:BBRY) took a chance when it introduced its new BlackBerry operating system in the Z10 smartphone and put it forth as a premium-priced phone along the lines of the iPhone 5 by Apple Inc. (NASDAQ:AAPL) and the Lumia from Nokia Corporation (ADR) (NYSE:NOK) and the Microsoft Corporation (NASDAQ:MSFT) Windows Phone operating system.

But in the recent trend among several smartphone firms has been to introduce lower-budget phones that will meet the bigger segment of emerging markets like China, India and Brazil. There is talk that Apple, considered the king of the high-end smartphone market, might be ready to roll out a cheaper version of the iPhone as part of its strategy to grab hold of the Chinese smartphone market, which CEO Tim Cook has specifically addressed in recent public comments on visits to the country. In that vein, with Research in Motion Ltd. (NASDAQ:BBRY) mired in a distant third-place market chase with Microsoft Corporation (NASDAQ:MSFT) and its Windows Phone OS, there is a thought process outside of BlackBerry that perhaps putting out a cheaper phone would help BlackBerry get in front of more buying eyes in many worldwide markets, thus improving the company’s chances of revival.

BlackBerry Ltd (NASDAQ:BBRY)However, if one considers the words of Research in Motion Ltd. (NASDAQ:BBRY) CEO Thorsten Heins seriously, one may likely thinkt hat the company has no plans to jump into the low-budget smartphone war – at least not right now, with its flagship device not even in all of the major world markets yet (it’s due to launch in the U.S. later this month). Heins said recently at a conference in his home country of Canada, “You will not see us getting into the $50 or $60 phone segment. This is not BlackBerry. That segment will not serve our purpose.”

Well, that’s that. Or is it?

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top Businesses to Invest In

Top 5 Things You Might Be Doing Wrong With Your Business

Top 5 Strategic Technology Trends in 2014

Top Rags to Riches Stories

Parenting Behavior That Promotes Future Leaders

Top 5 Mistakes Made by Small Businesses

Top 5 Most Common and Potentially Devastating Financial Blunders

Top 5 Highest Paying Jobs for Web Designers

Top 6 Most Respected Professions that Also Pay Well

Top 5 Pitfalls Investors Should Avoid

Top 6 Lawyers and Policy Makers Under 30

Top 6 New Year’s Resolutions for Entrepreneurs

Top 7 Locations to Check in on Facebook

Top 5 Mistakes made by Rookie eBay Sellers

Top 7 eBook Publishers in 2013

Top 6 Health Industry Trends in 2014

5 Lessons for Entrepreneurs from Seth Godin

Top 5 Success Tips from Jordan Belfort – the Wolf of Wall Street

Best Master’s in Finance Degree Programs

Top 6 Earning Celebrities Over 50

The most expensive sports to play

Top 7 Earning Celebrities Under 25

Best 7 Online Courses to Take: Free Finance MOOCs

Top 6 Bad Habits that Promote Failure

20 Most Valuable Soccer Teams in the World in 2013

12 Most Expensive Countries for Foreign Students

Top 30 Most Influential Women in the World

Top 20 Most Expensive New Year Eve Shows

Top 5 Best Vocational Careers

Top 10 Jobs for 2014 by Salary Gain (Predictions)

Top 5 Digital Trends for 2014

Top 6 Things You Can Do To Increase Your Productivity

Top 9 Trending Smartphones in 2013

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!