Research In Motion Ltd (NASDAQ:BBRY) has been trying to make some inroads in the smartphone market the last few months, as has been well-documented by the introduction of the BlackBerry 10 operating system and its new flagship handsets, the touchscreen-only Z10 and the QWERTY-keyboard-plus-touchscreen Q10. And it could be that BlackBerry may be a little slow out of the gate in terms of market share because of the overwhelming marketing by companies like Samsung and Apple Inc. (NASDAQ:AAPL). After all, BlackBerry only has about 3 percent of the smartphone market as of the end of March.
But while a low volume of smartphone production could be partly to blame – as well as the relative skepticism of a brand that used to dominate in mobile during the last decade – could censorship play a role? Could it be that a Canadian company like Research In Motion Ltd (NASDAQ:BBRY) could be going the way of the Canadian pop band Barenaked Ladies and not be about bad words? Or could it just be about spelling, or even the Canadian English dictionary, which does not recognize salty slang?
Maybe it’s just an affinity of poultry. We’re thinking if it’s the poultry, then Research In Motion Ltd (NASDAQ:BBRY) CEO Thorsten Heins may only grab more market share with a guest appearance on “Duck Dynasty” next season. You know, we might not put it past him.
For whatever reason, though, apparently certain racy words are not featured in the spelling dictionary for the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry Z10 smartphone, and one person in particular decided to tweet out her displeasure. No, it wasn’t BlackBerry creative director Alicia Keys – though maybe she was in on this. Anyway, CBC personality Amanda Lang sent out a tweet that expressed some inconvenience with her desire to use a certain word, but the Z10 spelling dictionary flagging her for it and offering an alternate word.
Her tweet: “Is it censorship that my new z10 won’t let me type the f word? Duck that I say.”